In an era of transformation led by audacious individuals this campaign is an expression of bold resilience. We at Cadillac celebrate this brave display of accomplishments born from resistance and innovation. Audacity is the mark of a true icon, unceremoniously changing industries, communities, culture, and the world.
2024 ABFF BEST DIRECTOR RECIPIENT
COKE DANIELS
A champion of celebrating diversity, passion, and the power of chasing your dreams, Coke’s work is centered around capturing stories of resilience and the spirit of the young Black entreprenuers.
His latest film “Waterboyz” premiered at this years ABFF in Miami, taking home a grand prize as Best Director.
RISING ICON
ESTEBAN RAHEEM ABDUL RAHEEM SAMAYOA
Esteban, born in Sacramento, CA (1995), is an Oakland-based artist whose work is deeply rooted in his upbringing and personal experiences.
POETRY IN MOTION
Cadillac's latest campaign pulses with power and precision, brought to life through the dynamic lens of acclaimed automotive director Wes Walker. This visually stunning experience highlights the artistry of movement, culminating in a celebration of Hispanic Heritage that drives the campaign's energy forward.
Preproduction model shown throughout. Simulated charging shown throughout. Actual production model will vary. Available late 2024.
AMERICAN BLACK FILM FESTIVAL 2024: INSIDE CADILLAC LOUNGE
This year, Cadillac drove engagement at ABFF to curate an innovative blend of sounds, community, and brand focused entertainment. Electrifying a powerful connection between art, culture, and future ready storytelling
NATIVE SON
POWERED BY CADILLAC
Together with Native Son, Cadillac celebrates the enduring impact this organization has made on our communities.
CADILLAC PRESENTS
ABFF HONORS CEREMONY, POWERED BY CELESTIQ
Relive a night of luxury, excellence, and celebration
ELECTRIC NIGHTS WITH LUKAS DONG
Go behind the scenes and experience the features of the All-Electric Cadillac LYRIQ
MEET INGRID SILVA
THE 2024 RISING ICON
OF CADILLAC
We honor Ingrid's journey and accomplishments as our 2024 Cadillac Rising Icon. It is through her unwavering dedication to performance that she inspires change and innovation today, tomorrow, and into the future.
AN ICONIC INTRODUCTION
Featuring Big Boi of Outkast & the All-Electric ESCALADE IQ.
